The relationship between sexist advertising and sexual assault and relationship abuse may not be extremely obvious, but the thing is, they have much more to do with one another than one may think. This picture displays the male being in control. What we don’t realize is that on a daily basis we are bombarded with up to 5,000 ads. That means that we are seeing messages similar to that 5,000 times a day and 1,825,000 a year. It is guaranteed to have some effect on us. This is guaranteed to have some effect on us. 84% of spouse abuse victims are female. Could this have some correlation with what is presented in the media? If we are seeing 730,000 ads a day and to be fair and have some faith in humanity, 600,000 of them are sexist, then we are repeatedly having the idea of one gender being dominant over the other 600,000 times a year.
This sets up expectations of what a typical heterosexual relationship will be like. It also is disrespectful to women. Nobody forced them to do that right? In most cases yes, they are hired actresses. But it is the norm for women to have no power in these ads, or be hyper sexualized. Here are some more examples:
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